How do you approach a brand that's new to you?

If it seems backed by a lot of money/investors/people with previous industry experience, then I don’t necessarily feel compelled to wait for reviews–say Rare Beauty–but for other brands that don’t have that kind of capital behind them, I tend to wait for reviews, which isn’t just about...

— Christine

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from Temptalia https://www.temptalia.com/how-do-you-approach-a-brand-thats-new-to-you/