The origins of the olfactory theory of Shape?

If anyone is at all familiar with the theory of perfume breakdown and the notion of searching for how the sense of smell works, then that one is familiar with the conflict between the standard theory of Shape versus Luca Turin's theory of Vibration; the latter explained in Chandler Burr's book "The Emperor of Scent". To make a long story short, the former theory which is accepted by most people