YSL "new" Opium: Death of Classic, Reformulation, Brand Repositioning (& a footnote on Belle d'Opium)

Just when we were lamenting the death of Opium, the fragrance by Yves Saint Laurent which marked our youth and stayed the course as a faithful companion, Yves Saint Laurent is busy issuing new marketing tools introducing us to the "new" Opium."New", because reformulation was necessary due to the IFRA restrictions on spicy ingredients (eugenol and iso-eugenol) which were necessary into the